Style inspired by friendship
On April 16 in Bulgaria Mall the campaign “Style inspired by friendship”, part of a global campaign of ESPRIT Stories inspired by friendship, was officially closed. At the cocktail party in the stylish fashion store of the brand at the ground level, the winners of the Facebook vote were announced - the team of Sylvia and Nayden. Each of them walked out of the store with a new summer wardrobe provided by ESPRIT.
For four consecutive weeks every Saturday from March 14 until April 4 the brand's fans had the opportunity to transform themselves completely in pairs and become faces for the leading trends of this season - City Chic, Denim Blues, Black & White and French Casual. For this purpose, the teams had at their disposal fashion stylists Sirma Markova, Tatiana and Tsvetina Tsekova, professional makeup artist Marina Mladenova and coiffeur Nikolay Tonev. In the battle for the grand prize - clothes by ESPRIT for the entire season - over 30 teams took part and each week one of them won a weekly prize - shopping vouchers from ESPRIT stores.
The idea of the campaign was inspired both by the global mission of the brand to bring people together, inspiring them to feel comfortable and free in their everyday life as well as to present the new collection of ESPRIT Spring / Summer 2015.
During the cocktail, guests were entertained with music, prizes and surprises while fashion specialists shared with the audience the trends for this summer and several priceless tricks for an irresistible casual look.
