This is the first joint campaign between ALLTERCO and Carlsberg Bulgaria, where we are able to provide a short code, making a promo-site, call center, courier services, campaign analysis and comprehensive customer support.

The mechanism of the game was the following:

1. Since the beginning of April, the user can buy a bottle of 0,33l, 0,5l 1l or limited edition TUBORG COLOR EDITION

2. Send the code under the cap via SMS to number 1780 or

Each participant who registered 5 codes can grab one of the thousands of awards:

500 pcs. - Tickets for a concert of the unique musical experience of Secret Urban Party

500 pcs. - Bluetooth speakers JBL

1000 issue. - Headphones Philips

500 br. - Voucher for the game Puzzle Room

100 pcs. - Smart watches Samsung

Consolations were:

• 12,900 TUBORG can packs


• 4000 TOWELS

• 3500 T-SHIRTS



See all »

Latest Industry News

See all »